ICSS at a glance

ICSS (Intent-Conditioned Silicon Sampling) samples synthetic respondents from intent states observed in search behavior (CEP, nano intent, KBF, constraint, avoidance, consideration, journey stage) instead of demographics, and runs surveys, FGDs and 1:1 chats with them. Marketers and researchers use it to test hypotheses before real fieldwork. Data comes from ListeningMind search data (DaaS, SERP) plus stored CEP Finder and Intent KG runs, for Korea, Japan and the US. It also includes a distinctive brand asset (DBA) recognition test.

Key ideasSynthetic consumer panelSearch intentCEP · Buying situationKBF · Choice criteriaDistinctive brand assets (DBA)

Works well withFunnel Leak FinderPrompt BuilderSmart Store Suite

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